Tag Archive for 'Small Business'

Go Fire Yourself

You have your own business, you’re in control of everything, and you answer to no one. You’re living the American Dream. But you want to be more successful. Your business simply isn’t growing like you wanted. Odds are, you have fallen into the trap that countless small business owners are already in – you are doing too much and not doing it well enough.

If I had an employee who wasn’t producing the results I wanted, I would replace him with a new contractor. If you’re not producing the results you want for your business, logically the only solution would be to fire yourself.

Step back for a second and truly consider what you bring to the table. No one, literally, no one, can do everything that goes into building a growing business. At least not as well as it could be done. You need to figure out where your strongest assets are and stop doing all of the things that you aren’t good at and eat up your time. So what are you good at?

I’m a Good Manager

Most good business owners fall under this category. As the boss, you need to manage your team just like a football coach manages his. You never see Rex Ryan throw on some pads and throw a football. That’s not his job. Good managers should manage and delegate well, not do the work of the people they manage. Certainly many small business budgets are prohibitive but with the wealth of contractors available, there are truly very few businesses that can’t afford to invest in assistance in any field.

I’m a Good Developer

Many online business owners are developers who created their very own application or service. But just because you made your own product with your own sweat and tears doesn’t mean you are the best person to run the business end. Developers don’t always make good managers and rarely make good marketers or sales people. Developers need a partner even more than they need employees or contractors. You should work on the technical side of things and let someone else worry about the sales, management, and marketing.

I’m a Good Marketer

Marketers don’t tend to make good CEOs. Maybe because so many people think they are good marketers. Marketing is both a crucial piece of the puzzle but also a very small one. It takes up a lot of time but is useless without the right business or product in place. Marketing is a skill, not the basis of your business, which means you need someone to take care of the really important stuff while you spread the word.

I Just Want to Have My Own Business

Too many small business owners fall into this category. They just want their own business for the sake of having their own business. That’s a fine aspiration but if you don’t have the skills or the drive to run your own business, you don’t want to be a CEO, you just want to be an investor. Look at the TV show “Shark Tank“, the sharks don’t run all of those businesses, they just buy a chunk of the company and count the profits. They may even own the majority of the company and have someone else run everything. If you fall into this category, then it’s definitely time to fire yourself.

10 Best Crowdsourcing Tools For Small Business

I first learned about Crowdsourcing in The 4-Hour-Workweek, but since the book’s release the idea has taken off in a big way. Crowdsourcing simply means outsourcing tasks to a group of people rather than a contractor. This allows businesses to save money while getting valuable tasks completed, and can be used for many different projects. As productivity geeks, we’re always trying to delegate as much of our work as possible, so let’s take a look at some of the things we can crowdsource and make our lives just that much simpler.

Amazon’s Mechanical Turk

One of the oldest and most used crowdsourcing platforms is Amazon’s Mturk, which is primarily for small, basic tasks that require a person rather than software. There is no limit on what tasks you can post: it can be anything from filling out a survey, keyword research, writing an outline, researching information or leads, etc. You can price your task however you want, and most tasks on the site are listed under $1.


CrowdFlower is all about data. If you need a large data set analyzed, edited, or generated, you submit the project to CrowdFlower and they break the project down into small tasks that will be completed by people all over the world. Once the small tasks are done, the CrowdFlower team will ensure quality and send you the results.

Genius Rocket

This site is like a creative video agency without the fancy Madison Ave. skyscraper. Genius Rocket creates commercials, education videos, viral videos, sales videos, and animations for your business. By crowdsourcing writers, directors, and producers you save a ton of money on multimedia that would costs tens of thousands of dollars at a real creative agency.


PopTent is very similar to Genius Rocket and connects videographers and commercial directors with brands. They can produce everything from a viral video to a legit national TV spot.


Need your software tested? Look no further than uTest. By using the many uTest users to test your application, you can immediately find crashes and bugs, and receive feedback and quickly find solutions. They offer functionality tests, security testing, load testing, localization testing, and basic usability testing.


Similar to uTest, Mob4Hire tests only mobile applications and delivers in-depth results on user experience and usability.


Need documents translated but don’t want to spend a bunch of money on a translation service? Submit it to the translators at GenGo and your document will be translated, checked, and edited by their extensive team of translators.

99 Designs/Crowdspring

Both of these are hugely popular ways for brands to get logo or graphic design on the cheap. 99 Designs offers logo, business card, apparel, postcard, flyer, brochure, product packaging, web site, mobile app, icon, banner, or book cover design. Crowdspring does that as well but helps with brand and product naming as well.


SmartSheet is a unique project management platform that allows you to assign tasks to your own team and then fill any holes or gaps with their virtual workforce. The SmartSheet crowd is integrated with Mturk and other platforms so you get access to a massive amount of people around the world.