Tag Archive for 'Tools'

Understanding The Value of Copy2Contact

I interact with a lot of potential customers who inquire about Copy2Contact. If they haven’t been referred by a friend who uses it, often times they wonder if it’s worth buying. They’re right to be skeptical… everyone’s trying to make a buck these days.

Usually the free trial seals the deal. Many customers have told me over the years that once they tried it, they were hooked.

But other people need to understand the value from a different perspective. We’ve created what I think is a pretty cool sales tool, and we’d love to get some feedback on it.

It’s called the “Savings Calculator”, and it allows you to estimate the amount of time and money you’d save by using Copy2Contact.

Now, we know that time doesn’t always directly correlate to money, but we also know that there’s value in the way Copy2Contact reduces tedium and makes using your contact manager easier that just can’t be quantified. This calculator is just an attempt at seeing its value from one side of things.

Try it out here and please post your feedback in the comments. Questions, too… I’ll be watching closely and responding.

  • Does one of the user profiles match you?
  • Do the numbers provided seem reasonable?
  • Does the value proposition “speak” to you?
  • Have any anecdotes from talking with friends about Copy2Contact?

After all, you know best how you use Copy2Contact in your job, so the feedback is great for us. And as a bonus, we’ll get to understand our users better and see where we can improve in the future.

5 Tools To Get The Most From Your Social Media Efforts

Social media sites like Twitter, Facebook, and LinkedIn are quickly becoming a big part of nearly every business’ marketing strategy. While they make a great addition to every company’s toolbox, it can be difficult to manage multiple accounts across multiple platforms and quantify the results into something more meaningful than the number of retweets or likes that a post received. Here are 5 tools to make your social media efforts more productive, efficient, and trackable.

HootSuite: HootSuite is one of the most popular and powerful social media tools out there because it allows you to manage your Twitter, Facebook, Google+, LinkedIn, and FourSquare accounts all in one place. The app also provides in-depth customizable analytics reports on all your profiles, allows your entire team to access the accounts, and lets you schedule updates for more optimal times. If you are going to only use one social media tool, this is the one to try.

SproutSocial: SproutSocial is the main competitor of HootSuite and offers a more powerful management dashboard that is especially helpful for marketers managing many different profiles. The app allows you to publish posts to multiple profiles, gives you in-depth analytics on your efforts, helps you find highly targeted customers, gives you full control over your team’s permissions, track keywords and trends, and measures your “customer engagement.”

Wildfire: Wildfire is a quickly growing social media suite that recently became part of Google. It allows you to manage and design all your social media pages, publish and schedule messages, create and manage social media ads, and monitor their comprehensive analytics. What really makes Wildfire stand out, however, is their Promotions platform. Wildfire allows you to easily launch a sweepstakes, coupon, contest, quiz, trivia, or group deals to generate word-of-mouth, capture new leads, and ultimately sell more products. The app gives you a ton of control over the promotion and branding but is very easy to set up and monitor.

Social Mention: Social Mention is a very simple tool that allows you to see who is talking about you and your company. Simply type in the name and Social Mention will bring up a full dashboard of stats. See how strong your social media message is, see the ratio of positive to negative mentions, see who is talking about your brand repeatedly, the range of your influence, top keywords your name is associated with, and see all of the pages and profiles on which you are being mentioned.

Klout: Klout is a very popular tool that allows you to measure your “influence.” Klout assigns your brand a Klout Score based on an algorithm that involves more than 400 different signals from seven different networks. Among them are your Facebook mentions, likes, comments, subscribers, wall posts, and friends, your Twitter mentions, re-tweets, list memberships, and replies, your Google+ comments, +1s, and reshares, your LinkedIn title, connections, recommendations, and comments, and foursquare, Klout, and Wikipedia power. When using social media, it can be hard to quantify how much success you are having but the Klout Score might be a great way to quantify how much reach and influence you have.